{"id":259,"date":"2019-07-25T11:09:17","date_gmt":"2019-07-25T09:09:17","guid":{"rendered":"https:\/\/www.raptuscreativi.com\/blog\/?p=259"},"modified":"2019-07-25T13:06:20","modified_gmt":"2019-07-25T11:06:20","slug":"naming-piccola-recensione-di-libri-per-non-commettere-errori","status":"publish","type":"post","link":"https:\/\/www.raptuscreativi.com\/blog\/naming-piccola-recensione-di-libri-per-non-commettere-errori\/","title":{"rendered":"Naming Piccola Recensione di Libri per non commettere errori"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">All\u2019ultimo SMAU padovano, presso lo stand dell\u2019editore Dario Flaccovio abbiamo acquistato il libro NAMING scritto da Giovanni Sodano con prefazione di Mariano Diotto, direttore di IUSVE.<br>\nE\u2019 l\u2019ultimo libro sull\u2019argomento. Non \u00e8 l\u2019unico. Il volume principale di riferimento rimane per noi quello di B\u00e9atrice Ferrari, Marcel Botton, \u201cIl Nome della Marca, Creazione e strategia di naming\u201d, un po\u2019 datato ormai (del 1990). Segnaliamo, nel libro di Sodano il capitolo 13, \u201cI cattivi esempi\u201d dove c\u2019 \u00e8 una spassosa serie di nomi errati: dal finlandese Katso al nome del software di Microsoft Inkulator, dal profumo Delusion al detersivo Terror.<br>\nSegnaliamo, a conclusione del post il pdf \u201cBrand Name-Documento per l\u2019ideazione e la presentazione del nome aziendale\u201d, ottenibile nel sito www.pennamontata.com <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:left\">Naming Piccola Recensione di Libri per non commettere errori<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>All\u2019ultimo SMAU padovano, presso lo stand dell\u2019editore Dario Flaccovio abbiamo acquistato il libro NAMING scritto<\/p>\n","protected":false},"author":2,"featured_media":264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7,10],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli","category-naming"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - 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