{"id":575,"date":"2026-05-08T17:50:52","date_gmt":"2026-05-08T15:50:52","guid":{"rendered":"https:\/\/www.raptuscreativi.com\/blog\/?p=575"},"modified":"2026-05-08T17:50:53","modified_gmt":"2026-05-08T15:50:53","slug":"kinder-colazione","status":"publish","type":"post","link":"https:\/\/www.raptuscreativi.com\/blog\/kinder-colazione\/","title":{"rendered":"Kinder Colazione"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Molti anni fa abbiamo creato il nome e il\nlogo Mazzorato Pi\u00f9. Il brief chiedeva di mantanere il nome Mazzorato (era una\ncatena di negozi di abbigliamento con sede a Castelminio di Resana) e\naggiungere poco altro (Mazzorato era gi\u00e0 non breve). Nacque Mazzorato Pi\u00f9.\nTempo dopo, nel 2010, Casa della Mandorla (azienda del gruppo Sipral) voleva\nbattezzare il proprio mix di frutta secca e semi. Era un prodotto arrichente,\nideale per l&#8217;insalata. Insalata PIU&#8217;&nbsp;\nvenne naturale. Un successone. Ancora in commercio dopo 15 anni, gode di\nbuona salute (e contribuisce a quella dei consumatori). Il segreto del successo\ndi questi prodotti sta nel nome, che indica un utilizzo, una Unique Selling\nProposition e nell&#8217;azzeccato mix, super copiato dalla concorrenza. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concludiamo rilevando una proliferazione\ndi &#8220;pi\u00f9&#8221; finali: Colazione Pi\u00f9 di Ferrero, Riso Pi\u00f9 e avanti tutta.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Wurstel.jpg\" alt=\"\" data-id=\"579\" data-link=\"https:\/\/www.raptuscreativi.com\/blog\/polli-risopiu%e2%95%a0c-wurstel\/\" class=\"wp-image-579\" srcset=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Wurstel.jpg 300w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Wurstel-150x150.jpg 150w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Wurstel-50x50.jpg 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Tonno.jpg\" alt=\"\" data-id=\"578\" data-link=\"https:\/\/www.raptuscreativi.com\/blog\/polli-risopiu%e2%95%a0c-tonno\/\" class=\"wp-image-578\" srcset=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Tonno.jpg 225w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Tonno-150x150.jpg 150w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Tonno-50x50.jpg 50w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Leggero.jpg\" alt=\"\" data-id=\"577\" data-link=\"https:\/\/www.raptuscreativi.com\/blog\/polli-risopiu%e2%95%a0c-leggero\/\" class=\"wp-image-577\" srcset=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Leggero.jpg 1000w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Leggero-150x150.jpg 150w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Leggero-300x300.jpg 300w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Leggero-768x768.jpg 768w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Polli-RisoPiu\u2560\u00c7-Leggero-50x50.jpg 50w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7-1024x1024.jpg\" alt=\"\" data-id=\"576\" data-link=\"https:\/\/www.raptuscreativi.com\/blog\/kinder-colazione-piu%e2%95%a0c\/\" class=\"wp-image-576\" srcset=\"https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7-1024x1024.jpg 1024w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7-150x150.jpg 150w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7-300x300.jpg 300w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7-768x768.jpg 768w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7-50x50.jpg 50w, https:\/\/www.raptuscreativi.com\/blog\/wp-content\/uploads\/2026\/05\/Kinder-Colazione-Piu\u2560\u00c7.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Molti anni fa abbiamo creato il nome e il logo Mazzorato Pi\u00f9. Il brief chiedeva<\/p>\n","protected":false},"author":1,"featured_media":576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Molti anni fa abbiamo creato il nome e il logo Mazzorato Pi\u00f9. Il brief chiedeva di mantanere il nome Mazzorato (era una catena di negozi di abbigliamento con sede a Castelminio di Resana) e aggiungere poco altro (Mazzorato era gi\u00e0 non breve). Nacque Mazzorato Pi\u00f9. Tempo dopo, nel 2010, Casa della Mandorla (azienda del gruppo\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"raptus_blog_admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.raptuscreativi.com\/blog\/kinder-colazione\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"it_IT\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Raptus Blog -\" \/>\n\t\t<meta property=\"og:type\" content=\"activity\" \/>\n\t\t<meta property=\"og:title\" content=\"Kinder Colazione - Raptus Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Molti anni fa abbiamo creato il nome e il logo Mazzorato Pi\u00f9. 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